Hi, my name is Jeff. I’m a product marketing leader and product manager with 15+ years of experience scaling high growth businesses. In addition to my work at startups like Tailscale, Portal.cloud, and organizations like DocuSign and WideOrbit, I also led the Stanford Law School program/field marketing team — where I organized over 250 events including Directors’ College, Digital Economy Best Practices, We Robot, and the Venture Capital Symposium. In my free time, I mentor early-stage product marketers, serve on the board of Blue Line Arts, enjoy hiking, snowboarding, and spending time with my dog Tika.
If you’d like to get in touch, email me at jeff@jeff393.com
— Jeff
Blog
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Get your first paying customers
This may not make sense at first, but it will soon. The best way to get your first marketing-led customers isn’t through market research, personas, competitive landscape analysis, and all of that — you don’t need it.
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The role of an enterprise PMM
Here are the top five responsibilities that an enterprise B2B product marketer needs to manage workloads, accelerate product growth, and develop long-lasting customer relationships.
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Support sales with a compelling pitch deck
In of sales, the difference between a successful pitch and a missed opportunity often comes down to the quality of the sales deck.
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Open VPN, IPsec, and WireGuard
In an era where online privacy is both a concern and a necessity, Virtual Private Networks (VPNs) have emerged as a vital tool for securing internet connections.
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Highlight the ROI of product marketing
For product marketing, ROI goes beyond the numbers; it encompasses the impact of marketing efforts on the bottom line and the overall health of a business.
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Product managers & product marketers
At organizations, particularly early stage startups, roles and responsibilities are often ambiguous — creating a somewhat baffling tapestry of collaboration that drives products toward success.
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Mastering content marketing
Content marketing has become a cornerstone of modern business strategies, allowing brands to connect with their target audience, build authority, and drive meaningful engagement.
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Localization strategies for global success
Businesses are no longer confined by geographical boundaries. With the power of the internet, products and services have the potential to reach audiences far and wide.
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Find your ideal customer profile (ICP)
Understanding your customers is the quickest route to success, and product marketers help navigate companies toward these customers. Customers who will not only appreciate your product, but become its loyal advocates.
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Making data-driven decisions
Product Marketers must always strive to leverage data to verify previous choices, and make informed decisions about strategy.
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A guide to sales enablement
Sales enablement is about providing the right content, training, and insights to engage buyers at the right time, with the right message, through the right channel.
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Customer come first in product-led growth
n the world of business today, companies are always looking for innovative ways to foster growth and engage customers effectively. One strategy that has gained substantial traction is Product-Led Growth (PLG).
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Redefining VPNs for a modern world
In the realm of Virtual Private Networks (VPNs), where privacy and security are paramount, WireGuard has emerged to redefine the landscape.
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The 15 do’s and don’ts of competitive analysis
Fifteen things to focus on, or avoid when it comes to thinking about your competition.
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Scaling to $100 million ARR
Turning a startup into a revenue powerhouse of $100 million in Annual Recurring Revenue (ARR) is a monumental achievement that requires a well-executed strategy and unwavering dedication