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Get your first paying customers
This may not make sense at first, but it will soon. The best way to get your first marketing-led customers isn’t through market research, personas, competitive landscape analysis, and all of that — you don’t need it.
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The role of an enterprise PMM
Here are the top five responsibilities that an enterprise B2B product marketer needs to manage workloads, accelerate product growth, and develop long-lasting customer relationships.
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Support sales with a compelling pitch deck
In of sales, the difference between a successful pitch and a missed opportunity often comes down to the quality of the sales deck.
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Open VPN, IPsec, and WireGuard
In an era where online privacy is both a concern and a necessity, Virtual Private Networks (VPNs) have emerged as a vital tool for securing internet connections.
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Highlight the ROI of product marketing
For product marketing, ROI goes beyond the numbers; it encompasses the impact of marketing efforts on the bottom line and the overall health of a business.
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Product managers & product marketers
At organizations, particularly early stage startups, roles and responsibilities are often ambiguous — creating a somewhat baffling tapestry of collaboration that drives products toward success.